ETU today announced that East Apthorp has joined its team as Head of Marketing. In her new role, East will be responsible for driving ETU’s demand generation strategy, product marketing, and corporate communications in support of the company’s strategic plan.
“We are excited to welcome East to ETU,” said Austin Kenny, VP of Global Sales for ETU. “We have grown exponentially in the past couple of years, and East’s experience will help us continue to drive this growth. Her industry experience will certainly be an asset that allows us to accelerate with speed.”
East is an experienced marketing leader with a proven track record in the learning technology space. Most recently she served as a marketing director at Miller Heiman Group, bringing a new brand identity and their SaaS solution to market. East also had a long tenure in the marketing team at AchieveGlobal, helping grow the business before it ultimately merged with Miller Heiman.
ETU plans to continue with several additional key new hires in order to position the company to meet the growing demand for simulation technology worldwide.