who we are

Pioneering upskilling with immersive simulation

 
HISTORY

Our story

Our story began on the campus of Trinity College Dublin, where a passionate group of medical and engineering researchers saw the potential of immersive simulation for learners to unlock their true potential. Over the years, our continued focus on PhD research has paved the way forward for ETU’s game-changing skill development and verification methodologies. Scroll or click on the years on the left to read more.

20 millionbehavioral measurements

and growing exponentially

1 millionsimulation users

across all regions globally

Award-winningPhD research

in behavioral science and immersive solutions

2019
Growing expertise

As ETU’s simulation technology and methodology evolved, its application expanded into areas such as onboarding, compliance, ethics, risk, leadership, sales and customer service. Partnering with a record number of clients, we showed the effectiveness of simulation across their businesses. Our ability to deliver game-changing behavioral solutions that deliver measurable business impact on a global scale was proven.

2020
Measure-Learn-Perform

With a digitally transformative mindset, ETU researched, developed and validated advanced techniques for accurately and precisely measuring skills through simulation. This unique approach now underpins our Measure-Learn-Perform methodology, providing unrivaled abilities to assess and optimize employee skills and behaviors on a global scale.

2021
Exponential growth

We doubled our number of employees to align with the market demand we saw for digitally transformed learning. Agile and responsive to an evolving business landscape, we added innovative new technologies to the simulation platform, including AI and other predictive features. ETU can now deploy advanced learning solutions to our customers’ most pressing skills challenges.

2022
Industry leadership

ETU now has a positive impact on the lives and careers of millions of learners around the world. We are honored with the opportunity to partner with an impressive list of Fortune 100 and global organizations, empowering learners to become more productive and raise their level of performance. As we continue our exponential growth, we remain committed to industry leadership in simulation learning.

AWARDS

Industry recognition

We are honored to be continuously recognized by the industry for our innovation and business impact. Innovation in the technology platform that powers our simulations globally. New approaches to learning solutions that deliver real impact against our customers’ upskilling goals.

Who we are _panel 3_Award1
International Program Recognition
Who we are _panel 3_Award4
Triple Gold for Technology Innovation
Who we are _panel 3_Award3
Multi-Year Learning Impact
Our team

People behind
the ground-breaking approach

Our groundbreaking approach is the cumulative result of award-winning PhD research in the field of immersive learning, an award-winning platform, and behavioral analytics, all engineered by the ETU team. The rapidly growing ETU team is led by the industry leaders below.

Leadership team

Michael Veale, CEO, ETU

As CEO of ETU, Michael drives the vision and growth of ETU in the global market. His strong track record in growing technology based businesses has prepared him to lead ETU to new levels of innovation. Michael enables ETU's mission of empowering organizations with simulation learning, maximizing their return on talent.

Declan Dagger, Chief Operating Officer, ETU
Dr. Declan Dagger Chief Operating Officer
Declan Dagger, Chief Operating Officer, ETU
Dr. Declan Dagger Chief Operating Officer

Declan is a pragmatic entrepreneur focused on technology innovations to improve talent development. Having worked for over 10 years in applied research in learning and development, Declan has a wealth of experience in designing innovative solutions to difficult problems. As COO, Declan's goal is to lead ETU to deliver effective behavioral assessment and learning solutions to its clients, empowering them to more effectively develop and leverage their organization’s talent.

Sowmya Sudhindranath, Chief Services Officer, ETU
Sowmya Sudhindranath Chief Services Officer
Sowmya Sudhindranath, Chief Services Officer, ETU
Sowmya Sudhindranath Chief Services Officer

Sowmya has a strong background in the talent development industry, known for her expertise in building effective learning strategies and implementing them successfully. Sowmya is known for curating engaging experiences using learning technologies in diversity & inclusion, onboarding, reskilling, compliance and career development.

Austin Kenny, Chief Revenue Officer, ETU
Austin Kenny Chief Revenue Officer
Austin Kenny, Chief Revenue Officer, ETU
Austin Kenny Chief Revenue Officer

Austin has focused his career on taking startup businesses with great product-market fit and building them into scalable operations that propel go-to-market success, producing year-over-year revenue acceleration. By adopting proven revenue generation models that drive market penetration and product adoption, Austin builds organizations from the ground up into sophisticated enterprise cloud solutions.

Conor Gaffney, Chief Product Officer, ETU
Dr. Conor Gaffney Chief Product Officer
Conor Gaffney, Chief Product Officer, ETU
Dr. Conor Gaffney Chief Product Officer

Conor leads simulation design within ETU, working with business stakeholders and instructional designers to deliver award winning assessment and training simulations. Conor believes that with the right tools and processes, realistic and immersive simulations can be quickly and easily developed by non-technical subject matter experts. Conor holds an award-winning Ph.D. in Soft Skill Simulations from Trinity College Dublin and has over 10 years experience in assessment, training, simulations and eLearning.

Sinead O'Sullivan, Head of HR, ETU
Sinead O'Sullivan Head of Human Resources
Sinead O'Sullivan, Head of HR, ETU
Sinead O'Sullivan Head of Human Resources

Leading ETU's HR function taps into Sinead's many strengths, foremost of which are her excellent interpersonal skills. Her strong interest in business, NLP and psychology is a perfect match with the HR requirement of understanding people, their careers, and their cultural fit.

Gordon Power, Chief Technology Officer, ETU
Gordon Power Chief Technology Officer
Gordon Power, Chief Technology Officer, ETU
Gordon Power Chief Technology Officer

Gordon is responsible for driving and delivering innovation in all of ETU’s solutions. To deliver truly valued solutions, Gordon firmly believes our clients are key partners in ETU’s product roadmap. ETU’s award-winning simulation platform is the result of Gordon’s ongoing collaboration with clients to understand and exceed their continuing business needs. Gordon holds a Masters in Computer Science, a Degree in Computer Engineering and a Degree in Maths from Trinity College Dublin (TCD).

East Apthorp, Chief Marketing Officer, ETU
East Apthorp Chief Marketing Officer
East Apthorp, Chief Marketing Officer, ETU
East Apthorp Chief Marketing Officer

East leads the strategic marketing efforts for ETU. Her tenure in the learning and development space brings a confident perspective around customer needs and how to uncover and address them. In her previous roles within the marketing teams at Miller Heiman Group and AchieveGlobal, she led strategic planning, research development, product launches, and market positioning.

Kevin Murray, Chief Financial Officer, ETU
Kevin Murray Chief Financial Officer
Kevin Murray, Chief Financial Officer, ETU
Kevin Murray Chief Financial Officer

Kevin has extensive experience in managing the finances of technology companies in high-growth phase and has expert knowledge in accounting, taxation and corporate finance. Kevin holds an honors degree in Business Studies from Trinity College Dublin and is a Fellow of Chartered Accountants Ireland.

Our clients

Expertise built working with global L&D leaders

ETU partners with innovative enterprises where people, thinking and skills are critical assets and competitive advantage. Our solutions help transform how our clients develop and upskill their workforces to win in the knowledge economy - globally and at scale.

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Client stories
Certification

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ETU NEWS

Our company news

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Training Magazine article by ETU's Austin Kenny and Anne Clinton

You can’t improve what you can’t measure

ETU's Chief Revenue Officer, Austin Kenny, and Anne Clinton, Director of Data Solutions, recently contributed to an article featured in Training Magazine. In the article, they discuss how a learning simulation platform (LSP) can help drive engaging, personalized learning paths to improve critical human and business skills through immersive learning.

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Sowmya Sudhindranath, ETU - LTEN Magazine: Building organizational culture through immersive experiences

Building organizational culture through immersive experiences

ETU's Chief Services Officer, Sowmya Sudhindranath, recently contributed an article to LTEN Magazine that focused on how organizations can build their culture through skills and behavior development. 

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Authority Magazine - Sowmya Sudhindranath, ETU

How to effectively leverage data to take a company to the next level

ETU's Chief Services Officer, Sowmya Sudhindranath, was interviewed by Authority Magazine as part of its series about “How to effectively leverage data to take your company to the next level”, and discussed five specific ways a company can leverage data.

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