who we are

Pioneering the impact of behavioral change in L&D

 
OUR MISSION

Behavior and the future of work

We live in exciting times for the future of work; at the convergence of digital transformation, global reskilling and fully unlocking the potential of talent. At the epicenter of this convergence is human behavior. We know that optimizing human behavior requires a combination of psychology, neuroscience, data science and technology. With this combination, we can empower organizations to unlock the true potential of their talent to outmaneuver and outperform the competition.

HISTORY

Our story

Our story began nearly two decades ago on a college campus. With common interests in psychology, data science and technology, our award-winning PhD research paved the way forward for ETU’s game-changing behavioral assessment and learning methodologies, simulations and analytics. Scroll or click on the years on the left to read more.

13 milbehavioral measurements

and growing exponentially

750k +simulations

delivered across 6 continents

Award-winningPhD research

in the field of behavioral science, immersive solutions and analytics

2002
Founded in Trinity College, Dublin

Funded by Intel and Trinity College, ETU co-founders Declan Dagger and Vincent Wade researched and developed the early adaptive eLearning systems; shifting from one-size fits all didactic teaching to personalize the pace, content and style of teaching to the preferences of the individual learner. While delivering exceptional learner experiences, a critical ingredient for skills development was missing: experiential learning or learning-by-doing. Partnering with Michael Gill and Brian Fitzmaurice, ETU pivoted its research focus into adaptive simulations. When lives depend on it or something is mission critical, simulation is always the go-to training method. That’s why the military, airline, space and medical industries use simulation as their core training method. However, simulation was expensive, difficult to develop, and almost impossible to scale globally. ETU set about solving these challenges.

2010
Investment assists commercial growth

With investment from City & Guilds, LEAF and Enterprise Ireland, ETU spun out of Trinity College to commercialize its ground-breaking technology and methods for building, delivering and analyzing simulations, at scale. During this period, and based on an intensive customer success program, ETU researched, developed and validated advanced techniques for accurately and precisely measuring human behavior through simulation. This unique capability now underpins ETU’s Measure- Learn-Perform methodology, providing unrivaled abilities to optimize employee behavior to drive learning and business outcomes, on a global scale.

2016
Global expansion rollout

As ETU’s simulation technology and methodology continued to advance, its application expanded further across the talent development lifecycle into areas such as onboarding, compliance, ethics, risk, leadership, sales and customer service. With large strategic rollouts completed, ETU’s ability to deliver game-changing behavioral solutions that deliver measurable business impact on a global scale was proven.

2020
Exponential growth

ETU now has a positive impact on the lives and careers of millions of learners around the world. We are honored with the opportunity to partner with and deliver exceptional value to an impressive list of Fortune 100 and global organizations. Helping our customers deploy advanced behavioral solutions to their most pressing challenges while delivering measurable business impact is incredibly rewarding. As we continue our exponential growth, ETU remains committed to investing in and delivering groundbreaking innovations in behavioral assessment and learning to global organizations.

Our team

People behind the groundbreaking approach

Our groundbreaking technology and methodology is the cumulative result of decades of award-winning PhD research in the field of immersive learning, behavioral psychology, neuroscience and data science from the team below.

Leadership team

Declan Dagger
Declan Dagger CEO and President
Declan Dagger
Declan Dagger CEO and President

Declan is a pragmatic entrepreneur focused on technology innovations to improve talent development. Having worked for over 10 years in applied research in learning and development, he has a wealth of experience in designing innovative solutions to difficult problems. As CEO, Declan's goal is to lead ETU to deliver effective behavioral assessment and learning solutions to its clients, empowering them to more effectively develop and leverage their organization’s talent.

Austin-Kenny
Austin Kenny Vice President of Global Sales
Austin-Kenny
Austin Kenny Vice President of Global Sales

Austin has focused his career on taking startup businesses with great product-market fit and building them into scalable operations that propel go-to-market success, producing year-over-year revenue acceleration. By adopting proven revenue generation models that drive market penetration and product adoption, Austin builds organizations from the ground up into sophisticated enterprise cloud solutions.

Conor-Gaffney
Conor Gaffney Vice President of Simulation
Conor-Gaffney
Conor Gaffney Vice President of Simulation

Conor leads simulation design within ETU, working with business stakeholders and instructional designers to deliver award-winning simulations. He believes that with the right tools and processes, realistic and immersive simulations can be quickly and easily developed by non-technical subject matter experts. He holds an award-winning PhD in Soft Skill Simulations from Trinity College Dublin and has over 10 years experience in assessment, training, simulations and eLearning.

Gordon-Power
Gordon Power Vice President of Product
Gordon-Power
Gordon Power Vice President of Product

Gordon is responsible for driving and delivering innovation in all of ETU’s solutions. To deliver truly valued solutions, he firmly believes our clients are key partners in ETU’s product roadmap. ETU’s award-winning simulation platform is the result of his ongoing collaboration with clients to understand and exceed their continuing business needs. Gordon holds a Masters in Computer Science, a Degree in Computer Engineering and a Degree in Maths from Trinity College Dublin (TCD).

East-Apthorp
East Apthorp Head of Marketing
East-Apthorp
East Apthorp Head of Marketing

East leads the strategic marketing efforts for ETU. Her tenure in the learning and development space brings a confident perspective around customer needs and how to uncover and address them. In her previous roles within the marketing teams at Miller Heiman Group and AchieveGlobal, she led strategic planning, research development, product launches, and market positioning.

Board of directors

john-cadell
John Cadell Board chair
john-cadell
John Cadell Board chair

John is a dynamic and results focused Executive with over twenty years experience in C-Level commercial roles across a variety of disciplines in the following industries; Technology, Publishing, Manufacturing, Service and Retail. Over the past five years, John also held a variety of non-executive and advisory roles, assisting early stage and growth stage business development.

John_Hearne
John Hearne Board member
John_Hearne
John Hearne Board member

John co-founded Cúram (provider of software to help government agencies administer social welfare and health services programs) which was acquired by IBM in 2011. He served as Cúram Software’s CEO, successfully overseeing its growth into one of Ireland's largest SW Product Companies and a global leader of GovTech Software. Expertise is in enterprise software, GovTech, SaaS & scaling.

Jim_ConybeareC

Jim is an international CFO with a record of success in MNCs at regional board level in developed and emerging markets. Jim has an in-depth understanding of Asia (especially China, Taiwan, Japan) gained through living and working for 11 years in the region.

Vincent-Wade
Vincent Wade Board member
Vincent-Wade
Vincent Wade Board member

Vincent Wade is Professor in the School of Computer Science and Statistics, Trinity College Dublin. Professor Wade is the Director of the ADAPT Centre for Digital Content Technology. He was awarded Fellowship of Trinity College for his contribution to research and has published over one hundred and fifty scientific papers in international journals and conferences of repute. 

Declan_Dagger
Declan Dagger Board member
Declan_Dagger
Declan Dagger Board member

Declan is a pragmatic entrepreneur focused on technology innovations to improve talent development. Having worked for over 10 years in applied research in learning and development, Declan has a wealth of experience in designing innovative solutions to difficult problems. As CEO, Declan's goal is to lead ETU to deliver effective behavioral assessment and learning solutions to its clients, empowering them to more effectively develop and leverage their organization’s talent.