who we are

Pioneering skills mastery at scale through learning simulations

Our Mission

The value of immersive learning

Our customers partner with ETU for 3 reasons. First, to develop power skills at scale. Second, to deliver adaptive and personalized learning to meet learners where they are. And third, to obtain objective data on skills application.


The ETU story

ETU is the leading learning platform that creates realistic, ‘learning by doing’ simulations that enable skills mastery for every participant, and the data to prove it.

The ETU story began on the campus of Trinity College Dublin, where a passionate group of medical and engineering researchers saw the potential of immersive simulation for learners to unlock their true potential. Since then, our continued focus on PhD research has powered ETU’s game-changing skill development and verification methodologies. Scroll or click on the years on the left to read more.

1 millionsimulation users

across all regions globally

Award-winningPhD research

in behavioral science and immersive solutions

81 NPSfrom learners

using ETU's immersive simulations

Making strides

As ETU’s simulation technology and methodology evolved, its application expanded into areas such as onboarding, compliance, ethics, risk, leadership, sales and customer service. Partnering with a record number of clients, we showed the effectiveness of simulation across their businesses. Our ability to deliver game-changing behavioral solutions that deliver measurable business impact on a global scale was proven.

Exponential growth

We doubled our number of employees to align with the market demand we saw for digitally transformed learning. Agile and responsive to an evolving business landscape, we added innovative new technologies to the simulation platform, including AI and other predictive features. ETU can now deploy advanced learning solutions to our customers’ most pressing skills challenges.

Strategic investment

We received a strategic investment to fuel continued growth with additional capital and management resources focused on customer value creation. Katie Laidlaw assumed leadership of the business in the role of CEO.

Award-winning solutions

Success continued with notable recognition: gold awards from Chief Learning Officer, Training Industry and Brandon Hall Group. Customer feedback shows satisfaction levels are very strong.

A market leader

ETU now has a positive impact on the lives and careers of millions of learners around the world. We are honored with the opportunity to partner with an impressive list of Fortune 100 and global organizations, empowering learners to become more productive and raise their level of performance.


Industry recognition

ETU is known for our award-winning service. And we practice what we preach. Our team continuously upskills and refreshes knowledge so that we continue to exceed industry standards and achieve recognition for our capability in skills-based learning.

Who we are panel 3 Award2
Continued Project Success
2023 Top20 experiential learning technologies
Immersive Learning Leader
Who we are _panel 3_Award3
Innovation with Impact
Who we are _panel 3_Award1
International Recognition
Preferred Learning Provider
High Growth Tech Team
Our team

Our people with a passion for immersive learning

Our groundbreaking approach is the cumulative result of award-winning PhD research in the field of immersive learning, an award-winning platform, and behavioral analytics, all engineered by the dedicated and fast-growing ETU team. Meet our leaders below.

Leadership team

Katie Laidlaw, CEO, ETU

As CEO of ETU, Katie is passionate about how data can improve workforce development. She believes in the future of skills analytics as a means for organizations to understand how to engage, retain, train, and empower employees. Katie previously held a leadership position at a leading big data analytics company and worked as a consultant for a top global professional services firm.

Declan Dagger, Founder & Special Advisor, ETU
Dr. Declan Dagger Founder & Special Advisor
Declan Dagger, Founder & Special Advisor, ETU
Dr. Declan Dagger Founder & Special Advisor

Declan is a pragmatic entrepreneur focused on technology innovations to improve talent development. Having worked for over 10 years in applied research in learning and development, Declan has a wealth of experience in designing innovative solutions to difficult problems. Declan's goal is to lead ETU to deliver effective behavioral assessment and learning solutions to its clients, empowering them to more effectively develop and leverage their organization’s talent.

Conor Gaffney, Chief Product Officer, ETU
Dr. Conor Gaffney Chief Product Officer
Conor Gaffney, Chief Product Officer, ETU
Dr. Conor Gaffney Chief Product Officer

Conor leads simulation design within ETU, working with business stakeholders and instructional designers to deliver award winning assessment and training simulations. Conor believes that with the right tools and processes, realistic and immersive simulations can be quickly and easily developed by non-technical subject matter experts. Conor holds an award-winning Ph.D. in Soft Skill Simulations from Trinity College Dublin and has over 10 years experience in assessment, training, simulations and eLearning.

Andrew Sweeny Chief Operating Officer
Andrew Sweeny Chief Operating Officer

Andrew is a committed leader who recognizes that success stems from fostering a cohesive and passionate team that is focused on achieving the best outcome for customers.  Andrew has a proven track record of developing and implementing cross-functional strategies that help stakeholders realize their goals. Prior to joining ETU, Andrew held several leadership roles throughout a global manufacturing company.

Sinead O'Sullivan, Head of HR, ETU
Sinead O'Sullivan Head of Human Resources
Sinead O'Sullivan, Head of HR, ETU
Sinead O'Sullivan Head of Human Resources

Leading ETU's HR function taps into Sinead's many strengths, foremost of which are her excellent interpersonal skills. Her strong interest in business, NLP and psychology is a perfect match with the HR requirement of understanding people, their careers, and their cultural fit.

Jason Hobart, Head of Sales, ETU
Jason Hobart Head of Sales
Jason Hobart, Head of Sales, ETU
Jason Hobart Head of Sales

Jason is a strategic sales, marketing and technology executive with entrepreneurial passion and energy. Throughout his career, Jason has been passionate about driving revenue growth, building high-performing teams, and delivering exceptional customer experiences.

East Apthorp, Chief Marketing Officer, ETU
East Apthorp Chief Marketing Officer
East Apthorp, Chief Marketing Officer, ETU
East Apthorp Chief Marketing Officer

East leads the strategic marketing efforts for ETU. Her tenure in the learning and development space brings a confident perspective around customer needs and how to uncover and address them. In her previous roles within the marketing teams at Miller Heiman Group and AchieveGlobal, she led strategic planning, research development, product launches, and market positioning.

Gordon Power, Chief Technology Officer, ETU
Gordon Power Chief Technology Officer
Gordon Power, Chief Technology Officer, ETU
Gordon Power Chief Technology Officer

Gordon is responsible for driving and delivering innovation in all of ETU’s solutions. To deliver truly valued solutions, Gordon firmly believes our clients are key partners in ETU’s product roadmap. ETU’s award-winning simulation platform is the result of Gordon’s ongoing collaboration with clients to understand and exceed their continuing business needs. Gordon holds a Masters in Computer Science, a Degree in Computer Engineering and a Degree in Maths from Trinity College Dublin (TCD).

Our clients

Expertise built working with global L&D leaders

At ETU, we partner with organizations where people, thinking and skills are critical assets and the key to competitive advantage. Our solutions help our clients’ workforces achieve skills mastery rapidly, globally and at scale, to win in the knowledge economy.

Client stories

Best practices and certifications

ETU is independently certified for ISO 9001 Quality Management, ISO 27001 Information Security Management, and ISO 27701 Data Privacy extension. Having all three certifications is a testament to our industry leadership in privacy and security practices. It also demonstrates ETU’s continued commitment to excellence in process improvement.

More about our certifications
ETU | ISO accredited learning solutions

Our company news

See all ETU news
Scripting simulations - Spring 2024 Release

Scripting a simulation has never been easier - Spring 2024 Release

Reduce script development time with the newest scripting feature, improving the speed and accuracy of script production and reviews for simulation authors and subject matter experts.

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Precision Insights - Winter 2024 Release

Empower stakeholders with precision insights - Winter 2024 release

Accelerate your data-driven decision-making with ETU's new configurable reporting for diverse stakeholders. Delight learners with the refreshed user interface that reduces cognitive load and boosts learning effectiveness.

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Bill Kiley, Account Executive at ETU

Bill Kiley joins ETU as new Account Executive

ETU welcomes Bill Kiley as Account Executive on the Sales team. With over 10 years of experience in enterprise SaaS selling, Bill brings strong expertise to his new role. He will be focused on new customer growth and work closely with ETU’s Head of Sales.

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