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who we are

Pioneering the impact of behavioral change in L&D

 
OUR MISSION

Behavior and the future of work

We live in exciting times for the future of work; at the convergence of digital transformation, global reskilling and fully unlocking the potential of talent. At the epicenter of this convergence is human behavior. We know that optimizing human behavior requires a combination of psychology, neuroscience, data science and technology. With this combination, we can empower organizations to unlock the true potential of their talent to outmaneuver and outperform the competition.

OUR HISTORY

Our story

Our story began on a college campus, where a passionate group of behavioral researchers saw the potential of our powerful simulation platform. Over the years, our continued focus on PhD research has paved the way forward for ETU’s game-changing behavioral learning methodologies, simulations and analytics. Scroll or click on the years on the left to read more.

13 milbehavioral measurements

and growing exponentially

750k +simulations

delivered across 6 continents

Award-winningPhD research

in the field of behavioral science, immersive solutions and analytics

2021
Groundbreaking innovations

ETU now has a positive impact on the lives and careers of millions of learners around the world. We are honored with the opportunity to partner with an impressive list of Fortune 100 and global organizations, empowering learners to become more productive and raise their level of performance. As we continue our exponential growth, we remain committed to groundbreaking innovations in simulation learning.

2020
Advanced behavioral solutions

With innovative new technologies added to the simulation platform, including AI and other predictive features, we doubled our number of employees to align with the market demand we saw for digitally transformed learning. Agile and responsive to an evolving business landscape, ETU can now deploy advanced behavioral solutions to our customers’ most pressing challenges.

2019
Measure-Learn-Perform

With a digitally transformative mindset, ETU researched, developed and validated advanced techniques for accurately and precisely measuring human behavior through simulation. This unique approach now underpins our Measure-Learn-Perform methodology, providing unrivaled abilities to optimize employee behavior and deliver learning and business outcomes on a global scale.

2018
Exponential growth

As ETU’s simulation technology and methodology evolved, its application expanded into areas such as onboarding, compliance, ethics, risk, leadership, sales and customer service. The company took off. Partnering with a record number of clients, we effectively upskilled their entire global workforces. Our ability to deliver game-changing behavioral solutions that deliver measurable business impact on a global scale was proven.

Our team

People behind
the ground-breaking approach

Our groundbreaking approach is the cumulative result of decades of award-winning PhD research in the field of immersive learning, accurate assessment and behavioral analytics from the team below.

Leadership team

Michael Veale, CEO

As CEO of ETU, Michael drives the vision and growth of ETU in the global market. His strong track record in growing technology based businesses has prepared him to lead ETU to new levels of innovation. Michael enables ETU's mission of empowering organizations with simulation learning, maximizing their return on talent.

Declan Dagger, Chief Technology Officer
Declan Dagger Chief Technology Officer
Declan Dagger, Chief Technology Officer
Declan Dagger Chief Technology Officer

Declan is a pragmatic entrepreneur focused on technology innovations to improve talent development. Having worked for over 10 years in applied research in learning and development, Declan has a wealth of experience in designing innovative solutions to difficult problems. As CTO, Declan's goal is to lead ETU to deliver effective behavioral assessment and learning solutions to its clients, empowering them to more effectively develop and leverage their organization’s talent.

Sowmya Sudhindranath, Services Leader
Sowmya Sudhindranath Services Leader
Sowmya Sudhindranath, Services Leader
Sowmya Sudhindranath Services Leader

Sowmya has a strong background in the talent development industry, known for her expertise in building effective learning strategies and implementing them successfully. Sowmya is known for curating engaging experiences using learning technologies in diversity & inclusion, onboarding, reskilling, compliance and career development.

Austin Kenny, Chief Revenue Officer
Austin Kenny Chief Revenue Officer
Austin Kenny, Chief Revenue Officer
Austin Kenny Chief Revenue Officer

Austin has focused his career on taking startup businesses with great product-market fit and building them into scalable operations that propel go-to-market success, producing year-over-year revenue acceleration. By adopting proven revenue generation models that drive market penetration and product adoption, Austin builds organizations from the ground up into sophisticated enterprise cloud solutions.

Conor Gaffney, VP of Solutions and Applied Sciences
Conor Gaffney Vice President of Solutions and Applied Sciences
Conor Gaffney, VP of Solutions and Applied Sciences
Conor Gaffney Vice President of Solutions and Applied Sciences

Conor leads simulation design within ETU, working with business stakeholders and instructional designers to deliver award winning assessment and training simulations. Conor believes that with the right tools and processes, realistic and immersive simulations can be quickly and easily developed by non-technical subject matter experts. Conor holds an award-winning Ph.D. in Soft Skill Simulations from Trinity College Dublin and has over 10 years experience in assessment, training, simulations and eLearning.

Sinead O'Sullivan, Head of HR
Sinead O'Sullivan Head of Human Resources
Sinead O'Sullivan, Head of HR
Sinead O'Sullivan Head of Human Resources

Leading ETU's HR function taps into Sinead's many strengths, foremost of which are her excellent interpersonal skills. Her strong interest in business, NLP and psychology is a perfect match with the HR requirement of understanding people, their careers, and their cultural fit.

Gordon Power, Vice President of Product
Gordon Power Vice President of Product
Gordon Power, Vice President of Product
Gordon Power Vice President of Product

Gordon is responsible for driving and delivering innovation in all of ETU’s solutions. To deliver truly valued solutions, Gordon firmly believes our clients are key partners in ETU’s product roadmap. ETU’s award-winning simulation platform is the result of Gordon’s ongoing collaboration with clients to understand and exceed their continuing business needs. Gordon holds a Masters in Computer Science, a Degree in Computer Engineering and a Degree in Maths from Trinity College Dublin (TCD).

East Apthorp, Head of Marketing
East Apthorp Head of Marketing
East Apthorp, Head of Marketing
East Apthorp Head of Marketing

East leads the strategic marketing efforts for ETU. Her tenure in the learning and development space brings a confident perspective around customer needs and how to uncover and address them. In her previous roles within the marketing teams at Miller Heiman Group and AchieveGlobal, she led strategic planning, research development, product launches, and market positioning.

Kevin Murray, Vice President of Finance
Kevin Murray Vice President of Finance
Kevin Murray, Vice President of Finance
Kevin Murray Vice President of Finance

Kevin has extensive experience in managing the finances of technology companies in high-growth phase and has expert knowledge in accounting, taxation and corporate finance. Kevin holds an honors degree in Business Studies from Trinity College Dublin and is a Fellow of Chartered Accountants Ireland.

our culture

We believe in an open culture where everyone has a voice

We operate at the pinnacle of technology and behavioral learning yet we are founded on timeless principles. Principles like integrity, respect, diversity and inclusion are central to our company culture, where everyone has a voice, is valued and appreciated. We provide equal opportunity and encourage personal and professional development and empower our employees to think independently and act resourcefully.

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At ETU we listen

In ETU we listen. We listen to our customers and take on board their goals, ambitions and everything they hope to achieve. Then we deliver upon, and exceed, these expectations. Not just on a project by project basis, but on a day by day basis also. We never lose sight of the fact that we owe everything to our customers, so we always put them first.

Every voice is heard

At ETU, diversity is valued as being essential for creativity and innovation. Inclusion allows our diversity to have a voice.  Our vision at ETU is for all employees to draw on their unique experiences and backgrounds together—to spark solutions that will lead to a behavioral change revolution in the modern workplace.

Digitally transformed learning

Innovation is in our DNA. It defines us. Being pioneers of behavioral learning in the technology space demands a cutting-edge perspective to deliver solutions that meet customers' needs. At ETU our commitment to continuous improvement allows us to deliver innovative and effective learning technology to the market at scale.

We practice what we preach

We practice what we preach. Learning and development in the workplace is essential to the growth of all businesses. And while we create the technology that helps upskill professionals all over the world, ETU team members themselves also have the opportunity to tap into the best learning programs available, helping them accelerate their careers.

Contributing to the greater good

Our personal soft skills development brings harmony and focus to our social responsibilities. We are committed to improving the potential and welfare of those who use our platform and do our bit for the wider community and society at large. We continue to support UpSkill America and have recently developed free COVID-related simulations for medical workers.

Careers

Join the team

With our continued global expansion, we are on the lookout for suitable candidates in the following roles. A background and passion for L&D is advantageous.