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Research paper

Sustainable behavior change: Metrics, measurements and methods

In a marketplace where over $400+ billion is spent every year, Talent and L&D executives face increasing pressure to demonstrate that their investment in talent development programs is paying off through sustainable behavior change and ROI. 

  • 51% of employees considering a new job
  • 69% of employees are more likely to stay with a company for three years if they experienced great onboarding
  • 93% of employees would stay at a company longer if it invested in their careers
  • 57% of business leaders ranked soft skills over hard skills when developing their talent

 With input from over 50 leading industry experts, this research paper explores techniques for creating strong alignment between talent programs and business needs. With a focus on the metrics and measurements that capture accountable business impact and behavior change, we examine the methods that enable sustainable behavior change.

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