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See how our unique approach and simulations can help you turn change into opportunity.
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See how our unique approach and simulations can help you turn change into opportunity.
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ETU helps the world’s leading companies measure and develop skills to drive business performance. Employees apply workplace skills in realistic scenarios while the simulation platform measures their strengths and gaps. Rich data insights inform business decisions and guide skill development at scale.
ETU is seeking to build and scale our demand generation and growth efforts to drive immediate business impact and revenue. Reporting directly to the Chief Marketing Officer, this role will establish the foundation for our go-to-market team and work cross-functionally with ETU’s leadership (including sales, product, finance, and operations). Ultimately, the Demand Generation Lead ensures ETU’s message reaches our target audience and fuels our next stage of growth. As an early member of the go-to-market and marketing team, this role is a critical part of the company and will have a major impact on the business.
Developing and managing our demand generation strategy and growth campaigns to drive awareness, drive lead generation, with an ultimate goal of reaching a specific pipeline generation number
Testing, optimizing and iterating on new marketing channels and campaigns (including, but not limited to Digital, Email, Webinars, Events, and Social Media)
Managing analytics tracking within our established pipeline funnel, showing campaign attribution, and extensive work within our existing CRM (Salesforce) & CMS/Marketing Automation Platform (Hubspot)
Working with the rest of the Go-to-market team, including business development and sales, to increase conversion of leads to pipeline
Partnering with product, operations, and sales team to support business goals, set up tests, share our learnings
Ensuring our marketing and sales tech stack (Salesforce, Hubspot, 6sense and SalesLoft) and lead flow process are operationally clean and optimized
Collaborating with the rest of the marketing and business development team to meet specific KPIs related to lead generation, meetings secured, opportunities created and revenue closed
Defining success metrics, analyzing performance, and creating data-driven frameworks and systems for our marketing team
Have 5+ years of experience in demand gen/growth, preferably with recent experience at a fast-growing B2B technology company
Are a builder, self-driven, scrappy, and motivated to work in a fast-paced, dynamic environment
Are highly creative and have experience in identifying target audiences and devising digital campaigns that engage and convert
Can optimize landing pages and user funnels
Have a solid knowledge of website analytics tools
Are obsessed with rigorous experimentation, measurement, analytics and building frameworks that scale
Possess strong cross-functional skills with experience working closely with sales, services, and finance functions
Possess strong analytical acumen and are comfortable jumping into web analytics, CRM tools, MAP platforms (Hubspot), and Google Sheets/Excel
Possess superior communication and verbal skills
Strategic thinking that connects customer goals with ETU
It's been a great experience working with ETU and I'm so excited for the future of our company. Partnering with our clients is rewarding, and the entire team is focused on helping our clients realize true value. Working with the ETU team is such a great mix of creativity, innovation and collaboration, it's a joy to work here and I'm excited for what each day brings.
Senior Client Advisor, 2 years with ETU
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